Let's Make

For this project, I have chosen a bold and expressive color palette. The vibrant colors enhance the impact of the typography, which appears even more powerful through the use of uppercase letters. By applying various colors, the identity remains flexible and dynamic, allowing room for experimentation and diverse visual expressions.

The foundation of my design is a 5x5 dot grid, which serves as the core structure of the visual style. This grid enables the creation of endless graphic elements that remain consistent within the identity. I have incorporated this principle into a series of posters, including several blue-toned variations. Through feedback sessions, I assess whether this color adds value to the visual identity.

To bring the identity to life, I have developed a GIF animation, designed for use on websites and digital information screens, which are increasingly present in public spaces. The dynamic nature of digital media aligns perfectly with my target audience, drawing attention in an engaging and stimulating way.